@import url('https://fonts.googleapis.com/css2?family=Anton&family=Archivo+Black&family=Inter:wght@400;500;600;700;800&display=swap');

:root{
  --red:#ff381f;
  --black:#050505;
  --white:#f4f3ef;
  --muted:rgba(244,243,239,.68);
  --line:rgba(244,243,239,.22);
  --pad:clamp(18px,3vw,52px);
  --hero-content:min(56vw,calc((100svh - 290px) * 1.05),920px);
  --display:"Archivo Black",Impact,sans-serif;
  --service-display:"Anton","Archivo Black",Impact,sans-serif;
  --body:Inter,Arial,sans-serif;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth;overflow-x:hidden}
body{margin:0;background:var(--black);color:var(--white);font-family:var(--body);overflow-x:hidden;width:100%;font-size:16px}
body.menu-open{overflow:hidden}
a{color:inherit;text-decoration:none}
button{font:inherit}
img{display:block;width:100%;height:100%;object-fit:cover}
a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible{outline:2px solid var(--white);outline-offset:4px}
.services a:focus-visible,.services button:focus-visible,.cta a:focus-visible,.cta button:focus-visible,.cta input:focus-visible,.cta select:focus-visible,.cta textarea:focus-visible{outline-color:var(--black)}

.noise{position:fixed;inset:0;pointer-events:none;z-index:99;opacity:.035;background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.8' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.9'/%3E%3C/svg%3E")}
.cursor{position:fixed;width:72px;height:72px;border-radius:50%;background:var(--red);display:grid;place-items:center;z-index:100;pointer-events:none;transform:translate(-50%,-50%) scale(0);color:var(--black);font-size:10px;font-weight:800}

.site-header{position:sticky;top:0;left:auto;right:auto;width:100vw;max-width:none;height:74px;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw);padding:0 var(--pad);display:grid;grid-template-columns:1fr auto 1fr;align-items:center;z-index:90;border-bottom:1px solid rgba(255,255,255,.18);background:rgba(5,5,5,.94);backdrop-filter:blur(14px);transition:.35s}
.site-header.scrolled{background:rgba(5,5,5,.94)}
.logo-mark{display:inline-flex;width:clamp(118px,10vw,172px);height:56px;align-items:center}
.logo-mark img{width:100%;height:100%;object-fit:contain;object-position:left center}
.logo-lockup{display:inline-flex;align-items:flex-end;gap:4px;width:auto;height:56px;text-transform:none}
.logo-lockup img{width:auto;height:100%;object-fit:contain;object-position:left center}
.logo-lockup span{color:var(--red);font-family:var(--body);font-size:clamp(12px,1vw,17px);font-weight:800;letter-spacing:-.08em;line-height:1;text-transform:none;margin-bottom:0}
.desktop-nav{display:flex;gap:clamp(28px,3vw,54px);text-transform:uppercase;font-size:12px;font-weight:800;letter-spacing:.02em}
.desktop-nav a{transition:color .2s}
.desktop-nav a:hover{color:var(--red)}
.header-cta{justify-self:end;display:flex;align-items:center;justify-content:space-between;gap:28px;background:var(--red);border:1px solid var(--red);color:var(--black);padding:14px 18px 14px 22px;text-transform:uppercase;font-size:12px;font-weight:800;letter-spacing:.02em;min-width:148px;box-shadow:0 12px 34px rgba(0,0,0,.34);transition:.25s;opacity:1;visibility:visible;position:relative;z-index:2}
.header-cta:hover{background:var(--white);border-color:var(--white);color:var(--black);box-shadow:0 16px 42px rgba(244,243,239,.18)}
.header-cta b{font-size:17px;line-height:1}
.menu-toggle,.mobile-menu{display:none}

.hero{min-height:100svh;background:#050505;color:var(--white);padding:96px var(--pad) 28px;display:flex;flex-direction:column;position:relative;overflow:hidden}
.hero-video{position:absolute;right:0;top:74px;width:66vw;height:calc(100% - 74px);object-fit:cover;object-position:center center;z-index:0;opacity:.82;filter:saturate(.92) contrast(1.08) brightness(.72)}
.hero::before{content:"";position:absolute;inset:0;background:linear-gradient(90deg,#050505 0%,#050505 27%,rgba(5,5,5,.92) 39%,rgba(5,5,5,.58) 52%,rgba(5,5,5,.18) 72%,rgba(5,5,5,.3) 100%),radial-gradient(circle at 78% 40%,rgba(255,56,31,.18),transparent 31%);z-index:1;pointer-events:none}
.hero::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,#050505 0%,rgba(5,5,5,0) 16%,rgba(5,5,5,0) 78%,#050505 100%);pointer-events:none;z-index:1}
.hero-grid{position:absolute;inset:74px var(--pad) 0;background-image:linear-gradient(to right,rgba(244,243,239,.06) 1px,transparent 1px),linear-gradient(to bottom,rgba(244,243,239,.045) 1px,transparent 1px);background-size:calc(100% / 12) 100%,100% 16vh;pointer-events:none;z-index:2}
.hero-kicker{position:relative;z-index:3;text-transform:uppercase;font-size:13px;font-weight:800;letter-spacing:.22em;color:var(--red);margin-top:clamp(18px,3.4vh,34px);margin-bottom:clamp(6px,.8vw,12px)}
.hero-wordmark{margin:0;position:relative;z-index:3;width:var(--hero-content);max-width:100%;overflow:visible;display:block}
.hero-logo-image{display:block;width:100%;height:auto;object-fit:contain;filter:drop-shadow(0 24px 50px rgba(0,0,0,.55))}
.hero-domain{position:relative;z-index:3;display:block;width:var(--hero-content);max-width:100%;font-family:var(--body);color:var(--red);font-size:clamp(18px,2.7vw,44px);font-weight:800;letter-spacing:-.08em;line-height:1;margin-top:clamp(5px,.7vw,10px);filter:drop-shadow(0 16px 34px rgba(0,0,0,.5))}
.hero-bottom{border-top:1px solid rgba(244,243,239,.46);padding-top:clamp(18px,2.5vh,26px);display:block;position:relative;z-index:3;margin-top:auto;width:var(--hero-content);max-width:100%}
.hero-intro{font-size:min(clamp(36px,4.1vw,72px),7svh);line-height:.98;letter-spacing:-.075em;max-width:100%;margin:0;text-shadow:0 20px 54px rgba(0,0,0,.78)}
.hero-intro strong{color:var(--red)}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:28px}
.hero-actions a,.cta-content>a{display:inline-flex;align-items:center;justify-content:space-between;gap:38px;border:1px solid currentColor;padding:15px 18px;text-transform:uppercase;font-size:12px;font-weight:800;letter-spacing:.02em;min-width:190px;transition:.25s}
.hero-actions a:first-child,.cta-content>a{background:var(--red);border-color:var(--red);color:var(--black)}
.hero-actions a:hover,.cta-content>a:hover{background:var(--white);border-color:var(--white);color:var(--black)}
.section-tag{text-transform:uppercase;font-size:10px;font-weight:800;letter-spacing:.14em;color:var(--red)}
.manifesto{padding:clamp(90px,12vw,190px) var(--pad);background:var(--white);color:var(--black);display:grid;grid-template-columns:.9fr 4fr 1.35fr;gap:4vw;align-items:start}
.manifesto-copy{font-size:clamp(42px,6.3vw,112px);line-height:.94;letter-spacing:-.075em;margin:0;font-weight:600}
.manifesto-main{display:grid;gap:28px}
.manifesto-heading{font-family:var(--display);font-size:clamp(52px,7.4vw,132px);line-height:.86;letter-spacing:-.08em;text-transform:uppercase;margin:0}
.manifesto-body{display:grid;gap:14px;max-width:980px}
.manifesto-body p{font-size:clamp(17px,1.35vw,23px);line-height:1.52;margin:0}
.manifesto-aside{align-self:end;font-size:17px;line-height:1.55}
.manifesto-aside strong{font-family:var(--display);font-size:clamp(32px,3vw,58px);line-height:.9;letter-spacing:-.06em;text-transform:uppercase}
.proof-points{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid rgba(5,5,5,.28);margin-top:10px}
.proof-points span{padding:15px 14px;border-right:1px solid rgba(5,5,5,.28);text-transform:uppercase;font-size:11px;font-weight:800;letter-spacing:.05em;line-height:1.25}
.proof-points span:last-child{border-right:0}
.text-link{display:flex;justify-content:space-between;border-top:1px solid;margin-top:30px;padding-top:14px;text-transform:uppercase;font-size:12px;font-weight:800}

.work{padding:120px var(--pad);background:var(--black);overflow:hidden}
.section-head{display:grid;grid-template-columns:2fr 1fr;gap:40px;align-items:end;margin-bottom:60px}
.section-head h2,.services h2,.legacy h2,.cta h2{font-family:var(--display);font-size:clamp(64px,10vw,180px);line-height:.83;letter-spacing:-.075em;text-transform:uppercase;margin:20px 0 0}
.section-head h2 em,.legacy h2 em{font-style:normal;color:var(--red)}
.section-head p{max-width:520px;font-size:18px;line-height:1.55;color:var(--muted)}
.project-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:10px}
.project{grid-column:span 4;aspect-ratio:1/1.15;position:relative;overflow:hidden;border:1px solid var(--line);cursor:pointer;background:#111}
.project-wide{grid-column:span 8;aspect-ratio:1.75/1}
.project-tall{grid-column:span 4;grid-row:span 2;aspect-ratio:auto}
.project-image{position:absolute;inset:0}
.project-image img,
.project-image video{
  display:block;
  width:100%;
  height:100%;
  object-fit:cover;
  object-position:center center;
  filter:saturate(.52) contrast(1.15) brightness(.82);
  transition:filter .5s,transform .5s;
}
.project-overlay{position:absolute;inset:0;background:linear-gradient(180deg,rgba(0,0,0,.16),rgba(0,0,0,.88));transition:background .5s}
.project:hover .project-overlay{background:linear-gradient(180deg,rgba(255,56,31,.04),rgba(255,56,31,.84))}
.project:hover img,
.project:hover video{filter:saturate(1) contrast(1.08) brightness(.95)}
.project-top,.project-bottom{position:absolute;z-index:2;left:0;width:100%;padding:16px;display:flex}
.project-top{top:0;justify-content:space-between;gap:16px;font-size:11px;font-weight:800;letter-spacing:.09em;text-transform:uppercase;color:rgba(244,243,239,.84)}
.project-bottom{bottom:0;align-items:end;gap:18px}
.project-bottom h3{font-family:var(--display);font-size:clamp(30px,4vw,68px);line-height:.83;letter-spacing:-.065em;margin:0;max-width:70%}
.project-bottom p{font-size:13px;line-height:1.35;text-transform:uppercase;margin:0 auto 4px 0;max-width:250px;color:rgba(244,243,239,.82)}
.project-bottom b{font-size:22px}
.project-red{background:#111;color:var(--white)}
.project-red .project-top,.project-red .project-bottom p{color:rgba(244,243,239,.84)}
.project-letters{position:absolute;inset:-10px 0 0 55%;font-family:var(--display);font-size:13vh;line-height:.72;color:var(--white);opacity:.26}
.project-woelig{
  background:#111;
  color:var(--white);
}
.project-woelig::before{
  display:none;
}
.project-woelig .project-letters{
  inset:auto -4% -12% 4%;
  font-size:clamp(86px,12vw,210px);
  line-height:.8;
  letter-spacing:-.1em;
  color:rgba(244,243,239,.2);
  opacity:1;
  white-space:nowrap;
}
.project-woelig .project-top,
.project-woelig .project-bottom{
  color:var(--white);
}
.work-cta{display:grid;grid-template-columns:1.3fr auto;gap:30px;align-items:end;border-top:1px solid var(--line);margin-top:52px;padding-top:26px}
.work-cta p{font-family:var(--display);font-size:clamp(30px,5vw,92px);line-height:.88;letter-spacing:-.075em;text-transform:uppercase;margin:0;max-width:1100px}
.work-cta a,.service-close a,.concept-cta a,.cta-actions a{display:inline-flex;align-items:center;justify-content:space-between;gap:38px;border:1px solid currentColor;padding:15px 18px;text-transform:uppercase;font-size:12px;font-weight:800;letter-spacing:.02em;min-width:190px;transition:.25s}
.work-cta a:hover,.service-close a:hover,.concept-cta a:hover,.cta-actions a:hover{background:var(--white);border-color:var(--white);color:var(--black)}

.concepts{background:var(--black);color:var(--white);padding:120px var(--pad)}
.concept-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.concept-card{min-height:260px;border:1px solid var(--line);padding:24px;display:flex;flex-direction:column;justify-content:space-between;background:rgba(244,243,239,.025)}
.concept-card span{color:var(--red);font-size:11px;font-weight:800;text-transform:uppercase;letter-spacing:.1em}
.concept-card h3{font-family:var(--display);font-size:clamp(34px,4.2vw,70px);line-height:.86;letter-spacing:-.07em;text-transform:uppercase;margin:20px 0}
.concept-card p{color:var(--muted);font-size:15px;line-height:1.5;margin:0;max-width:420px}
.concept-card-red{background:var(--red);color:var(--black)}
.concept-card-red span,.concept-card-red p{color:var(--black)}
.concept-cta{display:grid;grid-template-columns:1fr auto;gap:28px;align-items:center;margin-top:42px;border-top:1px solid var(--line);padding-top:24px}
.concept-cta p{font-family:var(--display);font-size:clamp(28px,4vw,72px);line-height:.9;letter-spacing:-.07em;text-transform:uppercase;margin:0;max-width:950px}

.legacy{padding:130px var(--pad);display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:6vw;background:var(--white);color:var(--black);overflow:hidden}
.legacy-sticky{position:sticky;top:110px;align-self:start}
.legacy-sticky p{max-width:470px;font-size:17px;line-height:1.65}
.timeline{min-width:0}
.timeline article{border-top:1px solid var(--black);padding:28px 0 74px;display:grid;grid-template-columns:90px minmax(0,1fr);gap:12px}
.timeline span{color:var(--red);font-size:12px;font-weight:800}
.timeline h3{font-family:var(--display);font-size:clamp(42px,7vw,110px);letter-spacing:-.07em;line-height:.9;text-transform:uppercase;margin:0}
.timeline p{grid-column:2;max-width:520px;font-size:16px;line-height:1.55;margin:0}

.cta{min-height:88svh;background:var(--red);color:var(--black);position:relative;overflow:hidden;overflow-x:clip;contain:paint;display:grid;place-items:center;padding:100px var(--pad)}
.cta-visual{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:center;font-family:var(--display);font-size:31vw;line-height:.65;letter-spacing:-.12em;color:transparent;-webkit-text-stroke:1px rgba(5,5,5,.2);transform:rotate(-7deg) scale(1.15)}
.cta-content{position:relative;text-align:center;display:grid;justify-items:center}
.cta h2{font-size:clamp(64px,12vw,210px)}
.cta .section-tag{color:var(--black)}
.cta-content>a{margin-top:40px;min-width:240px}
.cta-content p{max-width:680px;font-size:clamp(17px,1.5vw,22px);line-height:1.5;margin:18px 0 0}
.cta-actions{display:flex;flex-wrap:wrap;justify-content:center;gap:14px;margin-top:38px}
.cta-actions a:first-child{background:var(--black);border-color:var(--black);color:var(--red)}
.contact-lines{display:flex;flex-wrap:wrap;justify-content:center;gap:10px;margin-top:30px}
.contact-lines span{border:1px solid rgba(5,5,5,.28);padding:9px 12px;text-transform:uppercase;font-size:10px;font-weight:800;letter-spacing:.08em}

footer{padding:35px var(--pad);display:grid;grid-template-columns:1fr 1fr 1fr auto;gap:30px;align-items:end;border-top:1px solid var(--line);font-size:11px;text-transform:uppercase;line-height:1.6;color:var(--muted)}
footer div{display:flex;gap:22px}

@media(max-width:1200px){
  .legacy{grid-template-columns:1fr;gap:60px}
  .legacy-sticky{position:static}
  .timeline article{grid-template-columns:78px minmax(0,1fr);overflow:hidden}
  .timeline h3{font-size:clamp(42px,10vw,96px);min-width:0;overflow-wrap:anywhere}
  .concept-grid{grid-template-columns:repeat(2,1fr)}
  .work-cta,.concept-cta{grid-template-columns:1fr}
  .work-cta a,.concept-cta a{width:max-content}
}

@media(max-width:900px){
  :root{--hero-content:min(100%,720px)}
  .site-header{grid-template-columns:1fr auto}
  .desktop-nav,.header-cta{display:none}
  .menu-toggle{display:flex;background:none;border:0;width:40px;height:40px;flex-direction:column;gap:7px;justify-content:center;color:var(--white)}
  .menu-toggle span{height:1px;background:currentColor;width:100%}
  .mobile-menu{position:fixed;z-index:80;inset:0;background:var(--red);color:var(--black);padding:110px var(--pad);flex-direction:column;gap:5px}
  .mobile-menu.open{display:flex}
  .mobile-menu a{font-family:var(--display);font-size:15vw;line-height:.95;letter-spacing:-.08em;text-transform:uppercase}
  .hero{min-height:100svh}
  .hero-video{left:50%;right:auto;top:74px;width:100%;height:calc(100% - 74px);transform:translateX(-50%);object-fit:cover;object-position:center center;opacity:.72;filter:saturate(1) contrast(1.05) brightness(.78)}
  .hero::before{background:linear-gradient(180deg,#050505 0%,rgba(5,5,5,.66) 20%,rgba(5,5,5,.42) 52%,rgba(5,5,5,.78) 100%),linear-gradient(90deg,#050505 0%,rgba(5,5,5,.18) 50%,#050505 100%)}
  .hero::after{background:linear-gradient(180deg,#050505 0%,rgba(5,5,5,0) 16%,rgba(5,5,5,.08) 72%,#050505 100%)}
  .hero-wordmark{margin-left:0}
  .hero-meta{margin-top:2px}
  .manifesto{grid-template-columns:1fr}
  .manifesto-aside{max-width:520px}
  .proof-points{grid-template-columns:repeat(2,1fr)}
  .proof-points span:nth-child(2){border-right:0}
  .proof-points span:nth-child(-n+2){border-bottom:1px solid rgba(5,5,5,.28)}
  .project,.project-wide,.project-tall{grid-column:span 6;grid-row:auto;aspect-ratio:1/1.15}
  .legacy{grid-template-columns:1fr}
  .legacy-sticky{position:static}
  .timeline article{padding-bottom:55px}
  footer{grid-template-columns:1fr 1fr}
}

@media(max-width:600px){
  :root{--hero-content:100%}
  body{font-size:15px}
  .hero{min-height:100svh;padding-top:88px;padding-bottom:20px}
  .hero-video{opacity:.66;object-position:center center}
  .hero::before{background:linear-gradient(180deg,#050505 0%,rgba(5,5,5,.58) 22%,rgba(5,5,5,.34) 50%,rgba(5,5,5,.78) 100%),linear-gradient(90deg,#050505 0%,rgba(5,5,5,.08) 50%,#050505 100%)}
  .hero-kicker{margin-top:16px;margin-bottom:6px;font-size:9px;letter-spacing:.18em}
  .hero-wordmark{width:100%;margin-bottom:0}
  .hero-domain{width:100%;font-size:clamp(18px,7vw,30px);margin-top:6px}
  .hero-bottom{padding-top:clamp(14px,2vh,20px)}
  .hero-intro{font-size:clamp(28px,8.5vw,38px);letter-spacing:-.065em}
  .hero-meta span:nth-child(2){display:none}
  .hero-actions{margin-top:22px}
  .hero-actions a{width:100%;padding:15px 18px}
  .manifesto,.work,.legacy{padding-block:80px}
  .manifesto-copy{font-size:46px}
  .section-head{grid-template-columns:1fr;margin-bottom:35px}
  .section-head p{font-size:16px}
  .manifesto-heading{font-size:clamp(44px,13vw,70px)}
  .manifesto-body p{font-size:16px}
  .proof-points{grid-template-columns:1fr}
  .proof-points span{border-right:0;border-bottom:1px solid rgba(5,5,5,.28)}
  .proof-points span:last-child{border-bottom:0}
  .concept-grid{grid-template-columns:1fr}
  .concept-card{min-height:220px}
  .concept-card h3{font-size:clamp(36px,12vw,58px)}
  .work-cta a,.concept-cta a{width:100%;max-width:360px}
  .project,.project-wide,.project-tall{grid-column:span 12;aspect-ratio:1/1.12}
  .project-tall{aspect-ratio:1/1.25}
  .project-bottom{display:block}
  .project-bottom h3{max-width:100%;margin-bottom:10px}
  .project-bottom p{max-width:88%;font-size:12px}
  .project-bottom b{position:absolute;right:16px;bottom:16px}
  .legacy h2{font-size:clamp(52px,15vw,68px);overflow-wrap:anywhere}
  .timeline article{grid-template-columns:55px 1fr}
  .timeline h3{font-size:clamp(40px,14vw,54px);overflow-wrap:anywhere}
  .timeline p{grid-column:2;font-size:15px}
  .cta{min-height:auto;padding-block:110px}
  .cta-visual{font-size:24vw;transform:rotate(-5deg) scale(1.05)}
  .cta h2{font-size:clamp(48px,15vw,72px);line-height:.9;max-width:100%;overflow-wrap:anywhere}
  .cta-content>a{width:100%;max-width:360px}
  footer{grid-template-columns:1fr}
  footer div{flex-wrap:wrap}
  .cursor{display:none}
}

@media(min-width:901px) and (max-height:900px){
  :root{--hero-content:min(44vw,calc((100svh - 245px) * .95),680px)}
  .hero{padding-top:86px;padding-bottom:22px}
  .hero-kicker{font-size:11px}
  .hero-wordmark{margin-top:0}
  .hero-bottom{padding-top:18px}
  .hero-intro{font-size:min(clamp(30px,3.2vw,52px),6.4svh)}
  .hero-actions{margin-top:18px}
  .hero-actions a{padding:13px 16px;min-width:172px}
}

@media(max-width:900px) and (max-height:760px){
  .hero{padding-top:82px;padding-bottom:18px}
  .hero-kicker{margin-top:10px}
  .hero-wordmark{margin-top:0}
  .hero-bottom{padding-top:16px}
  .hero-intro{font-size:clamp(27px,6vw,42px)}
  .hero-actions{margin-top:16px}
}

@media(max-width:600px) and (max-height:760px){
  .hero-kicker{font-size:8px}
  .hero-wordmark{margin-top:0}
  .hero-intro{font-size:clamp(25px,7.4vw,32px)}
  .hero-actions{margin-top:14px;gap:10px}
  .hero-actions a{padding:13px 16px}
}

@media(prefers-reduced-motion:reduce){
  *{animation:none!important;scroll-behavior:auto!important}
}

/* V2 controlled improvements */
.desktop-nav a:hover,.desktop-nav a.active{color:var(--red)}
.mobile-menu a.active{color:var(--white)}
.cursor span{white-space:nowrap}

.about-image{aspect-ratio:4/5;overflow:hidden;border:1px solid rgba(5,5,5,.28);margin-top:28px;background:#111}
.about-image img{filter:saturate(.76) contrast(1.08) brightness(.92)}
.project{display:block;color:inherit}
.project:hover .project-overlay,.project:focus-visible .project-overlay{background:linear-gradient(180deg,rgba(255,56,31,.04),rgba(255,56,31,.84))}
.project:hover img,.project:focus-visible img,
.project:hover video,.project:focus-visible video{filter:saturate(1) contrast(1.08) brightness(.95);transform:scale(1.035)}
.project:focus-visible{outline:2px solid var(--red);outline-offset:5px}
.project-top span:first-child{max-width:70%}

.concept-grid{grid-template-columns:repeat(6,1fr)}
.concept-card{grid-column:span 2;min-height:360px;padding:20px;overflow:hidden}
.concept-card:nth-child(4),.concept-card:nth-child(5){grid-column:span 3}
.concept-media{height:160px;margin:-20px -20px 22px;overflow:hidden;border-bottom:1px solid var(--line);background:#111}
.concept-media img{filter:saturate(.72) contrast(1.08) brightness(.88)}
.concept-mark{font-family:var(--display);font-size:clamp(94px,12vw,190px);line-height:.75;letter-spacing:-.11em;color:rgba(244,243,239,.13);margin:-8px 0 12px}
.concept-card-red .concept-mark{color:rgba(5,5,5,.18)}

.cta-content{width:min(100%,1180px)}
@media(pointer:coarse){
  .cursor{display:none}
}

@media(max-width:1200px){
  .concept-card,.concept-card:nth-child(4),.concept-card:nth-child(5){grid-column:span 3}
}

@media(max-width:900px){
  .mobile-menu{display:none}
  .mobile-menu.open{display:flex}
  .concept-grid{grid-template-columns:repeat(2,1fr)}
  .concept-card,.concept-card:nth-child(4),.concept-card:nth-child(5){grid-column:span 1}
}

@media(max-width:600px){
  .concept-grid{grid-template-columns:1fr}
}

/* V3 clarity pass */
.labels{background:var(--red);color:var(--black);padding:110px var(--pad);overflow:hidden}
.labels .section-tag{color:var(--black)}
.labels-intro{display:grid;grid-template-columns:1.1fr 1fr;gap:40px;align-items:end;margin-bottom:42px}
.labels-intro h2,.about h2,.formats h2{font-family:var(--display);font-size:clamp(58px,9vw,150px);line-height:.84;letter-spacing:-.075em;text-transform:uppercase;margin:20px 0 0}
.labels-intro p{max-width:560px;font-size:clamp(17px,1.5vw,22px);line-height:1.45;margin:0}
.label-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.label-panel{min-height:520px;border:1px solid rgba(5,5,5,.55);padding:22px;display:flex;flex-direction:column;justify-content:space-between;position:relative;overflow:hidden;background:rgba(5,5,5,.06)}
.label-panel span{display:block;text-transform:uppercase;font-size:12px;font-weight:900;letter-spacing:.08em;margin-bottom:16px}
.label-panel h3{font-family:var(--display);font-size:clamp(34px,3.7vw,68px);line-height:.88;letter-spacing:-.065em;text-transform:uppercase;margin:0 0 26px;max-width:560px}
.label-panel ul{list-style:none;display:grid;gap:9px;margin:0;padding:0}
.label-panel li{border-top:1px solid rgba(5,5,5,.32);padding-top:9px;text-transform:uppercase;font-size:11px;font-weight:800;letter-spacing:.04em}
.label-panel a,.contact-routes a{display:inline-flex;align-items:center;justify-content:space-between;gap:30px;border:1px solid currentColor;padding:14px 16px;text-transform:uppercase;font-size:12px;font-weight:900;letter-spacing:.02em;transition:.25s;width:max-content;max-width:100%}
.label-panel a:hover,.contact-routes a:hover{background:var(--black);color:var(--red)}
.label-media{height:160px;margin:-22px -22px 26px;overflow:hidden;border-bottom:1px solid rgba(5,5,5,.45);background:#111}
.label-media img{filter:saturate(.7) contrast(1.08) brightness(.85)}
.label-mark{font-family:var(--display);font-size:clamp(104px,14vw,220px);line-height:.72;letter-spacing:-.11em;color:rgba(5,5,5,.18);margin:-4px 0 28px}

.work{padding-top:112px}
.work .section-head p,.formats .section-head p{font-size:clamp(17px,1.5vw,22px);color:var(--muted)}
.work-cta{display:flex;justify-content:flex-end}
.work-cta a{background:var(--red);border-color:var(--red);color:var(--black)}
.project-bottom p{text-transform:none}

.about{padding:clamp(90px,11vw,170px) var(--pad);background:var(--white);color:var(--black);display:grid;grid-template-columns:.45fr minmax(0,1.65fr);gap:4vw;align-items:start;overflow:hidden}
.about-copy{display:grid;gap:26px}
.about-copy p{font-size:clamp(17px,1.35vw,22px);line-height:1.5;margin:0;max-width:880px}
.about h2 span{color:rgb(255,56,31)}
.about-story{display:grid;gap:14px;max-width:880px}
.about-evolution{display:grid;grid-template-columns:repeat(3,1fr);border:1px solid rgba(5,5,5,.26);max-width:980px}
.about-evolution article{padding:18px 16px;border-right:1px solid rgba(5,5,5,.26);display:grid;gap:10px}
.about-evolution article:last-child{border-right:0}
.about-evolution span{color:rgb(255,56,31);font-size:11px;font-weight:900;letter-spacing:.08em;text-transform:uppercase}
.about-evolution p{font-size:14px;line-height:1.45;margin:0}
.about .proof-points{grid-template-columns:repeat(3,1fr);margin-top:6px}
.about .proof-points span:nth-child(3){border-right:0}
.about-image{aspect-ratio:4/5;min-width:0;margin:0}

.formats{background:var(--black);color:var(--white);padding:112px var(--pad)}
.format-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:10px}
.format-card{min-height:380px;border:1px solid var(--line);padding:20px;display:flex;flex-direction:column;justify-content:space-between;overflow:hidden;background:rgba(244,243,239,.025)}
.format-card span{color:var(--red);font-size:11px;font-weight:900;text-transform:uppercase;letter-spacing:.1em}
.format-card h3{font-family:var(--display);font-size:clamp(32px,3.5vw,62px);line-height:.86;letter-spacing:-.07em;text-transform:uppercase;margin:18px 0}
.format-card p{font-size:15px;line-height:1.45;color:var(--muted);margin:0}
.format-media{height:155px;margin:-20px -20px 22px;overflow:hidden;border-bottom:1px solid var(--line)}
.format-media img{filter:saturate(.74) contrast(1.08) brightness(.86)}
.format-mark{font-family:var(--display);font-size:clamp(90px,10vw,170px);line-height:.78;letter-spacing:-.11em;color:rgba(244,243,239,.13);margin:0 0 22px}
.format-card-red{background:var(--red);color:var(--black)}
.format-card-red span,.format-card-red p{color:var(--black)}
.format-card-red .format-mark{color:rgba(5,5,5,.18)}
.format-cta{display:grid;grid-template-columns:1fr auto;gap:28px;align-items:center;margin-top:36px;border-top:1px solid var(--line);padding-top:24px}
.format-cta p{font-family:var(--display);font-size:clamp(24px,3.4vw,58px);line-height:.92;letter-spacing:-.065em;text-transform:uppercase;margin:0;max-width:860px}
.format-cta a{display:inline-flex;align-items:center;justify-content:space-between;gap:30px;border:1px solid currentColor;padding:15px 18px;text-transform:uppercase;font-size:12px;font-weight:900;letter-spacing:.02em;min-width:225px;transition:.25s}
.format-cta a:hover{background:var(--white);color:var(--black)}

.legacy-sticky h2{font-size:clamp(58px,8vw,136px)}
.timeline article{padding-bottom:46px}
.timeline h3{font-size:clamp(36px,5.4vw,86px)}
.timeline p{font-size:15px}

.contact-routes{display:flex;flex-wrap:wrap;justify-content:center;gap:10px;margin-top:28px}
.contact-routes a{background:var(--black);color:var(--red);border-color:var(--black)}
.contact-routes a.is-active{background:var(--white);color:var(--black)}
.cta-content p{max-width:520px}

footer{grid-template-columns:1fr 1.4fr 1.2fr auto}
footer nav{display:flex;gap:14px;flex-wrap:wrap}
footer nav a,footer div a{white-space:nowrap}

@media(max-width:1200px){
  .labels-intro,.about,.format-cta{grid-template-columns:1fr}
  .label-grid{grid-template-columns:1fr}
  .label-panel{min-height:430px}
  .format-grid{grid-template-columns:repeat(2,1fr)}
}

@media(max-width:900px){
  .labels,.formats{padding-block:84px}
  .about{padding-block:84px}
  .about .proof-points{grid-template-columns:1fr}
  .about .proof-points span{border-right:0;border-bottom:1px solid rgba(5,5,5,.28)}
  .about .proof-points span:last-child{border-bottom:0}
  .format-grid{grid-template-columns:1fr}
  footer{grid-template-columns:1fr}
}

@media(max-width:600px){
  .labels-intro h2,.about h2,.formats h2{font-size:clamp(46px,14vw,66px)}
  .label-panel{min-height:auto}
  .label-panel h3{font-size:clamp(34px,11vw,50px)}
  .label-panel a,.format-cta a,.contact-routes a{width:100%;justify-content:space-between}
  .about-image{min-height:320px}
  .format-card{min-height:300px}
  .contact-routes{width:100%}
  .contact-routes a{max-width:360px}
}

/* V4 hierarchy and print refinement */
section[id]{scroll-margin-top:90px}

.labels{
  background:var(--white);
  color:var(--black);
  padding-block:clamp(82px,9vw,132px);
}
.labels .section-tag{color:var(--red)}
.labels-intro{
  align-items:end;
  margin-bottom:34px;
}
.labels-intro h2,
.about h2,
.formats h2{
  font-size:clamp(42px,6.2vw,96px);
  line-height:.9;
  max-width:920px;
}
.labels-intro p{
  max-width:500px;
  font-size:clamp(16px,1.25vw,20px);
  text-transform:uppercase;
  font-weight:700;
  letter-spacing:.01em;
}
.label-panel{
  min-height:470px;
  border-color:rgba(5,5,5,.24);
  background:rgba(5,5,5,.025);
  padding:24px;
  justify-content:flex-start;
}
.label-stereo{
  background:var(--black);
  color:var(--white);
  border-color:var(--black);
}
.label-panel > div:nth-of-type(2) > span{
  color:rgb(255,56,31);
}
.label-stereo li{border-color:rgba(244,243,239,.24)}
.label-stereo a:hover{background:var(--red);color:var(--black)}
.label-panel h3{
  font-size:clamp(26px,2.5vw,42px);
  line-height:.95;
  max-width:520px;
  margin-bottom:22px;
}
.label-panel > div:nth-of-type(2){
  margin-top:6px;
}
.label-panel li{
  font-size:10px;
  letter-spacing:.05em;
}
.label-panel a{
  margin-top:clamp(28px,3vw,48px);
  background:rgb(255,56,31);
  border-color:rgb(255,56,31);
  color:var(--black);
}
.label-panel a:hover,
.label-stereo a:hover{
  background:var(--white);
  border-color:var(--white);
  color:var(--black);
}
.label-panel > div:nth-of-type(2){
  margin-bottom:auto;
}
.label-media{
  aspect-ratio:16/9;
  height:auto;
  margin:-24px -24px 30px;
}
.label-wordmark{
  font-family:var(--display);
  font-size:clamp(26px,2.5vw,42px);
  line-height:.95;
  letter-spacing:-.065em;
  text-transform:uppercase;
  color:var(--red);
  margin:-2px 0 16px;
}

.work,
.formats{
  padding-block:clamp(86px,9vw,128px);
}
.work .section-head h2,
.formats .section-head h2{
  font-size:clamp(42px,6vw,96px);
  line-height:.88;
  max-width:860px;
}
.section-head{
  margin-bottom:42px;
}
.work .section-head p,
.formats .section-head p{
  max-width:430px;
  font-size:clamp(16px,1.2vw,19px);
  text-transform:uppercase;
  font-weight:700;
  letter-spacing:.01em;
}
.project{
  min-height:0;
}
.project-top,
.project-bottom{
  padding:20px;
}
.project-bottom{
  display:grid;
  grid-template-columns:minmax(0,1fr) auto;
  align-items:end;
  gap:10px 18px;
}
.project-bottom h3{
  max-width:none;
  font-size:clamp(28px,3.1vw,52px);
  line-height:.88;
  overflow-wrap:anywhere;
}
.project-bottom p{
  grid-column:1;
  max-width:340px;
  font-size:13px;
  line-height:1.38;
  margin:0;
}
.project-bottom b{
  grid-column:2;
  grid-row:1 / span 2;
}

.about{
  grid-template-columns:.34fr minmax(0,1.32fr);
  gap:clamp(24px,4vw,64px);
}
.about-copy p{
  max-width:760px;
  font-size:clamp(16px,1.2vw,19px);
}
.about-image{
  aspect-ratio:16/11;
  align-self:center;
}
.about-image img{
  object-position:center center;
}

.format-grid{
  grid-template-columns:repeat(6,1fr);
}
.format-card{
  grid-column:span 2;
  min-height:345px;
}
.format-card:nth-child(4),
.format-card:nth-child(5){
  grid-column:span 3;
}
.format-card h3{
  font-size:clamp(28px,2.8vw,48px);
  overflow-wrap:anywhere;
}
.format-media{
  height:170px;
}
.format-mark{
  font-size:clamp(72px,8vw,128px);
}
.format-cta{
  grid-template-columns:minmax(0,1fr) auto;
  margin-top:34px;
}
.format-cta p{
  font-family:var(--body);
  font-size:clamp(16px,1.3vw,20px);
  line-height:1.45;
  letter-spacing:0;
  text-transform:none;
  max-width:560px;
}

.legacy{
  grid-template-columns:minmax(260px,.72fr) minmax(0,1.28fr);
  gap:5vw;
}
.legacy-sticky h2{
  font-size:clamp(40px,5.6vw,88px);
  line-height:.9;
  max-width:640px;
}
.legacy-sticky p{
  font-size:16px;
  max-width:360px;
}
.timeline h3{
  font-size:clamp(32px,4.4vw,68px);
  line-height:.94;
}

.cta{
  min-height:auto;
  padding-block:clamp(88px,10vw,140px);
}
.contact-eyebrow{
  color:var(--black);
  margin-bottom:14px;
}
.cta h2{
  font-size:clamp(46px,6.8vw,112px);
  line-height:.9;
  max-width:900px;
}
.cta-content p{
  max-width:650px;
  font-size:clamp(16px,1.3vw,20px);
}
.contact-simple{
  display:grid;
  justify-items:center;
  gap:16px;
  margin-top:clamp(28px,4vw,54px);
  max-width:720px;
}
.contact-email{
  display:inline-flex;
  align-items:center;
  justify-content:space-between;
  gap:34px;
  min-width:min(100%,360px);
  border:1px solid var(--black);
  background:var(--black);
  color:rgb(255,56,31);
  padding:18px 20px;
  text-transform:uppercase;
  font-size:13px;
  font-weight:900;
  letter-spacing:.02em;
  transition:.25s;
}
.contact-email:hover{
  background:var(--white);
  color:var(--black);
  border-color:var(--white);
}
.contact-simple p{
  margin:0;
  max-width:520px;
  font-size:15px;
  line-height:1.5;
}
footer{
  padding:clamp(58px,7vw,96px) var(--pad);
  grid-template-columns:minmax(230px,1fr) minmax(260px,1.1fr) minmax(220px,.9fr);
  gap:clamp(32px,5vw,80px);
  align-items:start;
}
.footer-brand,
.footer-contact{
  display:grid;
  gap:16px;
}
.footer-brand p{
  margin:0;
  max-width:260px;
  color:var(--muted);
}
.footer-links,
.footer-contact{
  text-transform:uppercase;
  font-size:12px;
  font-weight:800;
  letter-spacing:.02em;
}
.footer-links{
  display:grid;
  grid-template-columns:repeat(2,minmax(0,1fr));
  gap:10px 24px;
}
.footer-contact a,
.footer-contact span{
  width:max-content;
  max-width:100%;
}

@media(max-width:1200px){
  .label-grid{
    grid-template-columns:repeat(3,minmax(0,1fr));
  }
  .label-panel{
    min-height:440px;
  }
  .about{
    grid-template-columns:1fr;
  }
  .about-evolution{
    grid-template-columns:1fr;
  }
  .about-evolution article,
  .about-evolution article:last-child{
    border-right:0;
    border-bottom:1px solid rgba(5,5,5,.26);
  }
  .about-evolution article:last-child{border-bottom:0}
  .legacy{
    grid-template-columns:1fr;
  }
  .format-grid{
    grid-template-columns:repeat(2,1fr);
  }
  .format-card,
  .format-card:nth-child(4),
  .format-card:nth-child(5){
    grid-column:auto;
  }
  .format-card:last-child{
    grid-column:1 / -1;
  }
}

@media(max-width:980px){
  .labels-intro,
  .section-head,
  .format-cta{
    grid-template-columns:1fr;
  }
  .label-grid{
    grid-template-columns:1fr;
  }
  footer,
  .footer-links{
    grid-template-columns:1fr;
  }
  .footer-contact a,
  .footer-contact span{
    width:auto;
  }
}

@media(max-width:600px){
  section[id]{scroll-margin-top:82px}
  .labels-intro h2,
  .about h2,
  .formats h2,
  .work .section-head h2{
    font-size:clamp(40px,12vw,58px);
    line-height:.92;
  }
  .label-wordmark{
    font-size:clamp(34px,11vw,50px);
  }
  .project-top,
  .project-bottom{
    padding:16px;
  }
  .project-bottom{
    display:block;
  }
  .project-bottom h3{
    font-size:clamp(30px,10vw,44px);
    margin-bottom:9px;
  }
  .project-bottom p{
    max-width:86%;
    font-size:12px;
  }
  .about-image{
    aspect-ratio:4/3;
    min-height:auto;
  }
  .format-grid{
    grid-template-columns:1fr;
  }
  .format-card:last-child{
    grid-column:auto;
  }
  .legacy-sticky h2{
    font-size:clamp(40px,12vw,56px);
  }
  .cta h2{
    font-size:clamp(42px,12vw,62px);
  }
  footer,
  .footer-links{
    grid-template-columns:1fr;
  }
}

/* About power pass */
.about{
  position:relative;
  display:grid;
  grid-template-columns:1fr;
  gap:0;
  padding:0;
  background:var(--black);
  color:var(--white);
  overflow:hidden;
}
.about-visual{
  position:relative;
  min-height:clamp(460px,66vw,760px);
  display:grid;
  align-items:end;
  padding:clamp(78px,8vw,132px) var(--pad);
  border-bottom:1px solid var(--line);
  isolation:isolate;
}
.about-visual::before{
  content:"";
  position:absolute;
  inset:0;
  z-index:1;
  background:
    linear-gradient(90deg,rgba(5,5,5,.96) 0%,rgba(5,5,5,.72) 38%,rgba(5,5,5,.22) 72%,rgba(5,5,5,.72) 100%),
    linear-gradient(180deg,rgba(5,5,5,.45) 0%,rgba(5,5,5,.12) 44%,rgba(5,5,5,.95) 100%);
}
.about-visual::after{
  content:"FROM ACCESS TO EXPERIENCE";
  position:absolute;
  right:calc(var(--pad) * -0.15);
  bottom:clamp(10px,3vw,38px);
  z-index:1;
  max-width:92vw;
  font-family:var(--display);
  font-size:clamp(68px,13vw,230px);
  line-height:.78;
  letter-spacing:-.08em;
  color:transparent;
  -webkit-text-stroke:1px rgba(244,243,239,.16);
  text-transform:uppercase;
  pointer-events:none;
}
.about-visual img{
  position:absolute;
  inset:0;
  z-index:0;
  width:100%;
  height:100%;
  object-fit:cover;
  object-position:center center;
  filter:saturate(.86) contrast(1.08) brightness(.82);
}
.about-visual-copy{
  position:relative;
  z-index:2;
  display:grid;
  gap:20px;
  max-width:1120px;
}
.about-visual-copy h2{
  font-family:var(--display);
  font-size:clamp(54px,9vw,150px);
  line-height:.82;
  letter-spacing:-.075em;
  text-transform:uppercase;
  margin:0;
  max-width:1120px;
}
.about-visual-copy h2 span{
  color:rgb(255,56,31);
}
.about-copy{
  display:grid;
  grid-template-columns:minmax(0,1.05fr) minmax(320px,.95fr);
  gap:clamp(34px,5vw,80px);
  padding:clamp(54px,7vw,96px) var(--pad) clamp(76px,9vw,122px);
  border-bottom:1px solid var(--line);
}
.about-kicker{
  display:block;
  color:rgb(255,56,31);
  font-size:12px;
  font-weight:900;
  letter-spacing:.14em;
  text-transform:uppercase;
  margin-bottom:6px;
}
.about-story{
  gap:18px;
  max-width:900px;
}
.about-story p{
  color:rgba(244,243,239,.84);
  font-size:clamp(17px,1.35vw,24px);
  line-height:1.48;
  max-width:900px;
}
.about-evolution{
  align-self:start;
  display:grid;
  grid-template-columns:1fr;
  border:1px solid var(--line);
  background:rgba(244,243,239,.035);
  max-width:none;
}
.about-evolution article{
  min-height:132px;
  padding:22px;
  border-right:0;
  border-bottom:1px solid var(--line);
  display:grid;
  align-content:space-between;
  gap:18px;
}
.about-evolution article:last-child{
  border-bottom:0;
}
.about-evolution span{
  color:rgb(255,56,31);
  font-size:12px;
}
.about-evolution p{
  color:var(--white);
  font-family:var(--display);
  font-size:clamp(24px,2.3vw,42px);
  line-height:.92;
  letter-spacing:-.055em;
  text-transform:uppercase;
  max-width:560px;
}
.about .proof-points{
  grid-column:1 / -1;
  border-color:var(--line);
  margin-top:4px;
}
.about .proof-points span{
  border-color:var(--line);
  color:var(--white);
}

@media(max-width:900px){
  .about-visual{
    min-height:clamp(420px,86vw,620px);
    padding-top:92px;
  }
  .about-visual::before{
    background:
      linear-gradient(180deg,rgba(5,5,5,.54) 0%,rgba(5,5,5,.18) 38%,rgba(5,5,5,.96) 100%),
      linear-gradient(90deg,rgba(5,5,5,.84),rgba(5,5,5,.18),rgba(5,5,5,.72));
  }
  .about-copy{
    grid-template-columns:1fr;
  }
}

@media(max-width:600px){
  .about-visual{
    min-height:520px;
  }
  .about-visual-copy h2{
    font-size:clamp(46px,14vw,72px);
    line-height:.9;
  }
  .about-visual::after{
    font-size:24vw;
    left:var(--pad);
    right:auto;
    bottom:18px;
  }
  .about-story p{
    font-size:16px;
  }
  .about-evolution article{
    min-height:118px;
    padding:18px;
  }
  .about .proof-points{
    grid-template-columns:1fr;
  }
}

@media print{
  .site-header{
    position:absolute;
  }
  section{
    break-inside:avoid;
  }
  .project,
  .format-card,
  .label-panel,
  .timeline article{
    break-inside:avoid;
  }
  *,
  *::before,
  *::after{
    animation:none!important;
    transition:none!important;
  }
  .cursor,
  .noise,
  .mobile-menu{
    display:none!important;
  }
  body{
    overflow:visible;
  }
}